Snacking with Purpose: Impulse Factory’s Organic Vision for a Healthier Tomorrow
“Snacking should be joyful, transparent, and aligned with our well-being,” says Gijs van Maasakkers, Commercial Director and Owner. “Our vision is rooted in quality and a deep respect for what today’s consumers value most.”
At Impulse Factory, we don’t just make snacks—we craft moments of joy with purpose. As Europe embraces clean-label living—with over 50% of consumers seeking natural products and 35% of food launches carrying clean-label claims—we’re proud to lead the way.
Since 1999, we believe that snacks can be both satisfying and responsible. And since 2016, we’ve sharpened that focus with a strong commitment to organic alternatives to traditional chips— gluten-free, lower in fat and salt, and free from additives, colorants, or added sugars.
“Snacking should be joyful, transparent, and aligned with our well-being,” says Gijs van Maasakkers, Commercial Director and Owner. “Our vision is rooted in quality and a deep respect for what today’s consumers value most.”
At Anuga 2025, we’re excited to showcase our flagship brand O’Nest—where organic values meet modern lifestyle. Join us to explore how the future of snacking is already here.
Visit us at Booth B064, Passage Hall 4-5