Cookie Policy

Last updated: 14 April 2026 

This Cookie Policy explains how The Impulse Factory B.V. uses cookies and similar technologies on its website, and how you can manage your preferences. 

1. What are cookies? 

Cookies are small text files that are stored on your device when you visit a website. Similar technologies include pixels, local storage, and other identifiers. Cookies may be set by us (first-party cookies) or by third parties whose services we use (third-party cookies). 

2. Why we use cookies 

We use cookies for the following purposes: 

  • Strictly necessary functions (such as security, load balancing and remembering your preferences) 
  • Website analytics to understand how visitors use our website (Google Analytics) 
  • B2B visitor recognition and lead measurement (Leadinfo) 
  • Storing your cookie consent preferences 

3. Legal basis and consent 

Under the ePrivacy rules and the GDPR, storing or accessing information on your device is permitted only if you have received clear and comprehensive information and have given your consent, unless the cookies are strictly necessary for the service you explicitly request. 
 
We therefore ask for your consent before placing non-essential cookies, such as analytics and marketing/lead generation cookies. 

4. Managing your cookie preferences 

You can manage or withdraw your cookie preferences at any time via the cookie settings link on our website. You can also delete cookies through your browser settings. Please note that disabling certain cookies may affect the proper functioning of the website. 

5. Cookies we use 

Below is an overview of the cookies we use. This list is reviewed periodically. 

Cookie / Identifier 

Provider 

Category 

Purpose 

Duration 

Type 

_ga 

Google 

Analytics 

Used by Google Analytics to distinguish users and measure website usage. 

Up to 2 years 

First‑party 

_ga_* 

Google 

Analytics 

Used by Google Analytics to maintain session state and interaction data. 

Up to 2 years 

First‑party 

_li_id 

Leadinfo 

Marketing / Lead generation 

Identifies recurring visits by the same organisation for B2B visitor recognition. 

Up to 2 years 

First‑party 

_li_ses 

Leadinfo 

Marketing / Lead generation 

Stores session‑level information for Leadinfo visitor recognition. 

Session 

First‑party 

_leadinfo 

Leadinfo 

Marketing / Lead generation 

Technical cookie supporting Leadinfo’s B2B visitor recognition service. 

Up to 2 years 

First‑party 

cookie_preferences (or CMP‑specific equivalent) 

Cookie banner provider 

Necessary 

Stores your cookie consent choices and prevents cookies from being set without consent. 

12 months 

First‑party 

6. Google Analytics 

If you consent, we use Google Analytics to analyse website usage and improve performance. We configure Google Analytics in a privacy-friendly way (e.g. IP anonymisation where applicable and limited retention). Google Analytics cookies are placed only after consent. 

7. Leadinfo 

If you consent, Leadinfo sets cookies and processes technical data to help us understand which organisations visit our website. You can opt out of Leadinfo at any time via: https://www.leadinfo.com/en/opt-out. 

8. Updates to this Cookie Policy 

We may update this Cookie Policy from time to time. The latest version will always be available on our website, with the date of the most recent update.