Better Snacks, Backed with Innovation: (Re)-Discover The Impulse Factory at Anuga 2025
What if your favorite snack could support your well-being? At The Impulse Factory, that’s not a question—it’s a promise. At Anuga 2025, we’re showcasing snacks designed for today’s conscious consumer: gluten-free, lower in fat and salt, clean-label, and packed with plant-based benefits. Discover O’Nest—organic, pure, and full of flavor.
What if your favorite snack could also support your well-being? At Impulse Factory, that’s not a question—it’s a promise.
With two-thirds of European shoppers reconsidering purchases based on ingredients, and over half seeking transparency and traceability¹, our product development is laser-focused on what matters most.
Here’s what you’ll find at our booth at Anuga 2025:
- Gluten-free snacks for sensitive diets
- Lower fat & salt formulations that don’t compromise on taste
- Clean-label recipes, free from additives and added sugars
- Functional benefits, including plant protein and digestive support
O’Nest, our proudly organic brand, reflects the values of today’s conscious consumer: simple, plant-based, minimally processed—and delicious.
“We create snacks that support how people want to live—healthy, mindful, and full of flavor,” says Gijs van Maasakkers.
Let’s snack smarter—together.
Visit us at Booth B064, Passage Hall 4-5!